I’m constantly seeking out new ideas, technology, techniques and mediums to create something as fresh as the breath of a newborn baby lamb that has been chewing baby breath mints.
I have over 20 years of experience working as a Creative Director and Senior Art Director across iconic brands for large and small agencies.
As a kid, I dreamt of becoming a Top Gun pilot, but after realising Tom Cruise was a bit of a dick and that my rendition of ‘Lost that Loving Feeling’ was pants, I began studying Communication Design and majored in Graphic Design. I gravitated towards advertising like an idea-junky moth does to a flame.
After cutting my teeth in smaller agencies, I joined DDB Melbourne in 2009 where I worked on Coles, Sensis, Origin Energy and Don Smallgoods.
In 2011 I was poached by M&C Saatchi Sydney and became the creative lead on Pizza Hut. I also worked with clients like Optus, Commonwealth Bank, Pepsi Max, Steggles, Woolworths, Dick Smith and Freedom Furniture.
In May 2014, I honoured the time-old Australian tradition of moving to London and began working as an Associate Creative Director at Iris Worldwide; working on Shell, Samsung Global, MINI, Barclaycard, PZ Cussons and Philips.
Since 2021, I have been the Creative Director at Accenture Song / Spark 44, working on Jaguar Land Rover. I’m the CD of the UK & Overseas markets. How best to describe the Overseas region? Well, it’s all the markets that are not the UK, North America or China, basically the rest of the world.
I still aim to be a maverick of advertising and to create work that gets noticed. I’m vehemently passionate about my craft and aim to make each project better than the last.
Say hi!
peter.sanna@gmail.com
You can also find me on social media:
Some awards…
2019 One Show Bronze - Social & Influencer - Sane, Your Depression Doesn't Want You To Talk
2019 D&AD 2019 - Shortlist - Sound Design & Use of Music - Sane, Your Depression Doesn't Want You To Talk
2019 Creative Circle Bronze 2019 - Best Use of Social - Sane, Your Depression Doesn't Want You To Talk
2019 Creativepool Bronze & People's Choice - Social - Sane, Your Depression Doesn't Want You To Talk
2018 APA Collection Winner - Sane, Your Depression Doesn't Want You To Talk
2019 British Arrows Shortlist 2019 - Director and Sound - Sane, Your Depression Doesn't Want You To Talk
2018 LIA Awards Finalist - Music & Sound Design - Sane, Your Depression Doesn't Want You To Talk
2019 Good Awards - Shortlist - Best use of Digital & Social Media - Sane, Your Depression Doesn't Want You To Talk
2019 Design Week Awards 2019 - Shortlisted - Print Communications - Sane, Xmas Wrapping Paper
2018 Shots : Best of 2018 - Sane, Your Depression Doesn't Want You To Talk
2018 Hot Shot of the Month on Shots.net - Sane, Your Depression Doesn't Want You To Talk
2018 Pick of the Day on Dave Reviews - Sane, Your Depression Doesn't Want You To Talk
2016 The Drum DADI Awards Shortlist - Best Automotive Website, App & Campaign, Best Sports Website, App & Campaign - Scuderia Ferrari Uncovered
2016 The Drum Mobile Marketing Awards Winner - Best Mobile Optimised Website - Scuderia Ferrari Uncovered
2016 The Drum Mobile Marketing Awards Commendation - Best Travel, Entertainment & Sports Mobile Website - Scuderia Ferrari Uncovered
2015 European Excellence Awards Winner - Staying Ahead Series
2015 FWA's Website of the Day & Mobile Experience of the Day - Scuderia Ferrari Uncovered
2015 The Drum, Social Buzz Award Winner - Shell Lego
2012 ADMA Silver - Effectiveness - Woolworths Supermarkets