Original Source, Pack More In
TV, SOCIAL, DIGITAL
For the first time in 16 years, Original Source wanted to advertise on TV.
After cracking the new brand positioning ‘Pack More In’, we presented a range of executions to bring this to life. Including people falling through fruit showers, floating fruity bubbles and a confused Italian lemon farmer, but the one that made it was probably the simplest; packing more into the screen.
Our brief for a director was to find someone who could create the bastard child of a frenetic brand ad and a music video.
Jonathan Irwin, from Joyrider films was the perfect Director & VFX specialist for the job.