Shell, The Power of Partnerships

Shell, The Power of Partnerships

SOCIAL, DIGITAL

Shell Oils & Lubricants keep the wheels turning for every major industry (see what I did there). However, their category was becoming commoditised, with competitors undercutting them with inferior products, particularly in Eastern Markets.

They called a pitch, to help reposition them as the supplier who works side by side with customers, providing them with the expertise and knowledge they need to achieve their ambitions.

Our idea “Together, anything is possible” won the pitch.

Within a wider campaign, we created the ‘Power of Partnerships’ films for key markets. Each film tells the story of an unsung hero who helped someone famous succeed at their profession. The films are tailored to their markets; cricket in India, and basketball in the US.