Shell, Staying Ahead Series

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Shell was launching their V-Power Nitro+ performance fuel under the new positioning "Stay ahead of threats to engine performance".

Our idea was to find exceptional drivers whose work relies on their vehicle's performance to such a degree that staying ahead of engine threats makes the difference between life and death.

Shot with award-winning Director and DoP Ivan Bird on location in Vancouver.

The campaign also included an online destination that allowed users to watch videos and flick to a CGI 'engine view' to see what was going on in each driver's engine during the films.