Range Rover Japan, Lead by Example

Range Rover Japan, Lead by Example

The new global positioning for Range Rover is 'Lead by Example'.

To launch this strategy in Japan, we created a content series that ran across digital and social, featuring two inspirational leaders in their own right.

Lisa Yamai, the President of Snow Peak, Japan (Snow Peak is the luxury Japanese North Face), is an innovator in the design and fashion industry. She is renowned for her devotion to using fully sustainable materials when creating luxury products.

Oki Sato is a Japanese architect and designer. Sato gained global recognition after designing the Tokyo 2020 Olympic torch.

The films received over 2 million views on YouTube in their first week.