Shell Helix, Extreme Science

Social, DIGITAL

Educating people on the benefits of motor oil while avoiding technical jargon is no easy task.

But since this was a social campaign, we thought the kind of crazy, backyard science experiments popular online was a good place to start.

Our idea? To recreate the extreme conditions the oil faces in your engine, and pit everyday objects against them.

Working with UNIT 9 and director Simon Neal, we converted a North London warehouse into a laboratory and then shot the crazy results on a high speed camera.