Range Rover Evoque.
Shaped by the City, Seoul
social, outdoor
The Evoque is the perfect Range Rover for the city.
To showcase this, we told the story of our hero and how the city where she was born continues to inspire her.
Our protagonist is the Korean American supermodel Soo Joo Park. Soo Joo is an influencer in her own right, with over half a million followers on social. She has also been a muse to the world's most iconic designers, Karl Lagerfeld and Tom Ford.
We observe a day in the life story of Soo Joo returning to Seoul for inspiration. She encounters unique characters, buildings, and places that make up the city, but the real hero of the story is the Range Rover Evoque.
The content ran in OOH and social channels both locally in Korea and also on global Range Rover channels.
Shot by the remarkable director Boo George of NM Productions, alongside the insanely talented DOP, Mik Allen.
The ad received four out of five stars on David Reviews
And on the last count, had over one and a half million views on YouTube alone.
