Sane, Let Me Talk
Cinema, outdoor, social
In 2017 we started working on a campaign to help people who struggle with depression. We believed in doing something good for the issue, so we piled through ideas until one felt right, then found a client: charity SANE, which runs one of the UK's most active mental health crisis phone lines.
Research had shown us that talking about depression is often the way to defeat it. But the problem is, depression stops you from talking. Our idea brought this struggle to life.
The campaign ran in national cinema, outdoor and online through social channels.
Many people responded to it, with sufferers acknowledging how accurate our depiction of the struggle was.
Best of all, the campaign got people talking about their depression, and calls to SANE’s helpline increased by 40%.
Results:
One Show 2019 : Bronze : Social & Influencer
D&AD 2019 : Shortlist : Sound Design & Use of Music
Creative Circle : Bronze 2019 : Best Use of Social
APA Collection 2018 : Winner
Good Awards : Shortlist 2019 : Best use of Digital & Social Media
Creativepool Bronze & People's Choice for Social
British Arrows Shortlist 2019 : Director and Sound
LIA Awards Shortlist 2018 Music & Sound Design
Shots : Best of 2018
Hot shot of the month on Shots.net
Pick of the Day on Dave Reviews
