Rake, Where the Beer Comes First
Print, social
Iris has always had a strong connection to Borough Market, we love and respect the way the community bounced back after the 2017 terrorist attacks. So we decided to create some ads for our favourite local pub, The Rake. I mean we’d already given them lots of beer money so why not some ideas?
The Rake is a no-frills boozer, that notably puts its love into the beer. Even down to the brewers themselves writing over the walls.
Our idea flowed from this insight and “Where the Beer Comes First” was born. Like their beers, this was a labour of craft.
