JLR MENA, Ramadan
OOH, social, DIGITAL, CRM
Range Rover, Ramadan IS EVERYWHERE
During Ramadan, signs of the Holy Month are evident wherever you go. When you take a moment to pause and reflect, you can find Ramadan all around you.
People reflect on the past year and take stock of their lives. It’s as if, for a moment, everything pauses and aligns perfectly. Culminating in a fleeting moment of serendipity.
We dispatched 176 bespoke DOOH across the MENA region in English, Arabic, and French during the religious period that brought this idea to life.
Defender, Crescent DUNE
The start of Ramadan relies on the sighting of the new crescent moon. Although there is a dedicated moonsighting committee, some take it upon themselves to get the first glimpse.
Our film pays tribute to this search for the new crescent moon to both the region and the holy month of Ramadan in a graphic, elegant and inspiring way.
Range RoveR, Symmtery
The idea of symmetry is a prevalent theme during Ramadan.
It is observed in the symbols of the holy month and the alignment with oneself and their journey. The reductive spirit of Range Rover also lends itself to this theme in design with its distinguished and iconic features.
Jaguar, Crescent moon
The month of Ramadan marks the start of new journeys.
With the upcoming new lineup of Jaguar vehicles, we allude to a new dawn that is coming. We were inspired by the theme of Ramadan, which talks about fresh beginnings and starting anew with the revealing of the crescent moon.